Unfortunately, we tend to think of bulky watches and T.V screen like T-shirts when we hear the words Fashion Technology. Aside from the growing popularity in Fitbits and the occasional celebrity stepping out in a light up dress, wearable technology has a long way to go before it resembles anything we would actually pull out of our closets. In order to truly integrate fashion technology into our everyday lives, the fashion really needs to produce as much must have qualities and anticipation as the next Vetements collection.
We should all be wearing smart clothing by now and slowly but surely, we will get there. For now, here are 3 brands to look out for in the not so distant future who are breaking barriers and aiming to produce wearable fashion tech for everyday use.
Levi’s Commuter x Jacquard
The king of denim, Levi Strauss has joined forces with the king of the internet, Google, to produce a jean jacket with added technology, aimed at urban cyclists. Not only does this jacket look high fashion but is also a suitable problem solver. Designed with a conductive yarn, woven into the fabric of the left hand cuff, the jacket allows the wearer to change music tracks and choose to answer or block calls, all with a simple tap of a swift swipe. Another useful feature of the Levi Commuter x Jacquard jacket is the option to access directions and navigation which is delivered to the cyclist through voice commands. We can see this jacket being equally useful for other forms of transport including the electric unicycle which is growing in popularity with commuters in mainland Europe. There is nothing that screams technology about this piece, no flashing screens or exposed wires here, which is exactly why it should succeed. After the year long collaboration between the two companies, they settled on a jacket as their first product and hope to expand the technology into a full range of wearable technology pieces. The Levi
The Unseen by Selfridges
Aiming to combine science with art, design and performance, The Unseen by Selfridges is a collection of products designed to alter their colors when placed in certain environments or when engaged in user interaction. Founded by self named material alchemist Lauren Bowker, the collection of luxury accessories includes a backpack, satchel bag, scarf, two phone covers and chunky bracelets. Each piece responds to elements such as air pressure, touch, wind and sunlight, seeing colors changing from black in the Winter to red in the Spring and blue in the Summer. The fact that these products are ever changing color is truly refreshing, allowing for a change in look from season to season without splashing extra cash or discarding a perfectly good accessory simply because blue is the new red.
We’ve all heard the myths of how to make high heels comfortable, tape your toes together they said, use gel insoles they said. As much as these helpful (or unhelpful) tips can ease the pain to a slight degree, nothing yet has truly made wearing high heels a walk in the park. Enter Thesis Couture. The company claims to have produced the world’s first high performance pair of stilettos, putting function at the forefront of their design. Thesis Couture has managed to incorporate ultimate comfort in their four inch heels by hiring experts from diverse fields onto their team. Included in the design, production and research stages are an orthopedic surgeon, a rocket scientist, an Italian shoemaker and a mechanical engineer, to ensure the shoes live up to expectation. The technology is down to a ballistic-grade polymer in the heel, designed to stop aches in the arches as well as a raised platform to allow the shoes to feel an inch lower. The verdict? Comfortable stilettos, are every woman’s dream!