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Futuristic Fashion: 3 Must Know Fashion Tech Brands

The Unseen by Selfridges

Unfortunately, we tend to think of bulky watches and T.V screen like T-shirts when we hear the words Fashion Technology. Aside from the growing popularity in Fitbits and the occasional celebrity stepping out in a light up dress, wearable technology has a long way to go before it resembles anything we would actually pull out of our closets. In order to truly integrate fashion technology into our everyday lives, the fashion really needs to produce as much must have qualities and anticipation as the next Vetements collection.

We should all be wearing smart clothing by now and slowly but surely, we will get there. For now, here are 3 brands to look out for in the not so distant future who are breaking barriers and aiming to produce wearable fashion tech for everyday use.


Levi’s Commuter x Jacquard


Levi’s Commuter x Jacquard
Levi’s Commuter x Jacquard

The king of denim, Levi Strauss has joined forces with the king of the internet, Google, to produce a jean jacket with added technology, aimed at urban cyclists. Not only does this jacket look high fashion but is also a suitable problem solver. Designed with a conductive yarn, woven into the fabric of the left hand cuff, the jacket allows the wearer to change music tracks and choose to answer or block calls, all with a simple tap of a swift swipe. Another useful feature of the Levi Commuter x Jacquard jacket is the option to access directions and navigation which is delivered to the cyclist through voice commands. We can see this jacket being equally useful for other forms of transport including the electric unicycle which is growing in popularity with commuters in mainland Europe. There is nothing that screams technology about this piece, no flashing screens or exposed wires here, which is exactly why it should succeed. After the year long collaboration between the two companies, they settled on a jacket as their first product and hope to expand the technology into a full range of wearable technology pieces. The Levi


The Unseen by Selfridges


The Unseen by Selfridges
The Unseen by Selfridges

Aiming to combine science with art, design and performance, The Unseen by Selfridges is a collection of products designed to alter their colors when placed in certain environments or when engaged in user interaction. Founded by self named material alchemist Lauren Bowker, the collection of luxury accessories includes a backpack, satchel bag, scarf, two phone covers and chunky bracelets. Each piece responds to elements such as air pressure, touch, wind and sunlight, seeing colors changing from black in the Winter to red in the Spring and blue in the Summer. The fact that these products are ever changing color is truly refreshing, allowing for a change in look from season to season without splashing extra cash or discarding a perfectly good accessory simply because blue is the new red.


Thesis Couture


Thesis Couture
The Unseen by Selfridges

We’ve all heard the myths of how to make high heels comfortable, tape your toes together they said, use gel insoles they said. As much as these helpful (or unhelpful) tips can ease the pain to a slight degree, nothing yet has truly made wearing high heels a walk in the park. Enter Thesis Couture. The company claims to have produced the world’s first high performance pair of stilettos, putting function at the forefront of their design. Thesis Couture has managed to incorporate ultimate comfort in their four inch heels by hiring experts from diverse fields onto their team. Included in the design, production and research stages are an orthopedic surgeon, a rocket scientist, an Italian shoemaker and a mechanical engineer, to ensure the shoes live up to expectation. The technology is down to a ballistic-grade polymer in the heel, designed to stop aches in the arches as well as a raised platform to allow the shoes to feel an inch lower. The verdict? Comfortable stilettos, are every woman’s dream!

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Seven Items You Need to Survive This Winter.

Smart gloves

December is over, so the fairytale came to an end and now is time to realize that winter is here in full force. If you are like me and January and February  are not your favorite months .Or maybe the cold weather makes you stay more inside than go outside I have 7 items that will make you love winter… Well, love is a big word, but I can assure if get those you will like winter a little bit more. I mixed in fashion items following the trends and I also add some staple technological items that every fashionista needs in her life.



No 1. Smart gloves.

Smart gloves

They came out a few years ago and now days you can find them everywhere so if you don’t have a pair go get one. They can be as fashionable as you want them and they are a must for cold weather. I know you hate it when is freezing cold outside and you want to take a picture of the falling snow and your hands get cold. Be smart about it and get a pair of smart gloves.


No 2. Velvet everything.

Velvet is a huge trend this season. You know why? Because a velvet item will keep you warm and it looks so classy. To introduce velvet in your closet, you can buy a velvet skirt or a velvet dress. The rich material will add texture to any winter outfit and I can assure you it will stand out no matter of how many layers you have on.

No 3. Smart Watch

Smart Watch


I feel like you need a smart watch all year around but in specially in the winter time. This time, you don’t even need to take your phone out of the purse, you can just check out you messages and tweets on the smart watch. Is as simple as that.

No 4. Sweater dress

The Sweater Dress


The Sweater dress is a huge trend this season. Who says fashion is not practical? A sweater dress can be worn with a pair of knee-high boots and tights underneath. Now, you can actually have some curves and not freeze to death.

No 5. Heated Mug

Heated Mug

I hate when I take my coffee to go and the second I step outside it turns to ice. Not really but you got my point. I found the perfect item for that, can’t believe I couldn’t think of that sooner.  The heated mug is a travel mug that you can plug in your car and, like the name says, it will heat up whatever is inside.

No 6. Fedora Hat

Fedora Hat

A fedora hat is a practical thing to have in the winter time. It’s great for bad hair days and it will also keep you warm. On top of that they are seen on every fashionista out there.


No 7. Over the Knee Boots

Over the Knee Boots


Over the knee boots took the runway this season and they were spotted on every celebrity. You can get a pair with a smaller heel to walk in the snow or get ones with high heels for your events. Now that they are fashionable, you can wear them instead of heels to a party.


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Polarized Sunglasses

Why Polarized

A virtually invisible filter can be built into lenses to eliminate the amount of reflecting light that enters the eye. Polarized lenses not only reduce glare, they make images appear sharper and clearer, increasing visual clarity and comfort. Most polarized sunglasses provide UV protection which is important to maintaining healthy eye sight. Just as we put on sunscreen to protect our skin, it’s critical that we protect our eyes from UV rays too. Unlike traditional sunglasses, polarized sunglasses block out glare instead of dimming the entire field of vision. Traditional sunglasses may reduce glare, but they may also block out subtle details about the surroundings because of the dye used in tinting the lenses.

The Benefits of Polarized Sunglasses

If you want to see the difference polarization makes, simply go out on a sunny day and hold out two pairs of sunglasses (one polarized, one not) and compare the view through the lenses of each pair. You’ll see that the polarized sunglasses provide increased clarity, allowing you to see details better. The view will be somewhat darker through polarized lenses but the image will look less washed out.

Polarized Sunglasses at offers large selection of polarized sunglasses. Brands like Prada, Dolce & Gabbana and Ray Ban are available with polarized lenses. Get the benefit of polarized lenses and look fashionable in designer frames.

Ray-Ban RB3025 Polarized Sunglasses DOLCE & GABBANA DG2140 URBAN Polarized SunglassesPrada PR53QS Polarized Sunglasses

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The Fashionably Warm Scarf

No matter what your style — Scarves can add some needed fashion to your winter wardrobe.

Wrapping your neck with a scarf can add degrees of heat to the chilly winter day. wrap a black silk scarf around your neck to keep your outfit just as fancy as you. If you are more of a casual being, a thick scarf knit with yarn can be added to leggings, sweatpants, or denim and look just as good with any of these. This is the easiest way to warm up any outfit you have, so if you’re pressed for time, make this the one addition you make.

You can wear your scarf in various combinations; as a simple tie. double knot look where you fold the scarf in half and wrap it around your neck, then feed the ends through a twist in the scarf. Another scarf that people tend to lean towards is an infinity scarf. People can just put it over their head, twist it once and put it over the head again and then boom, they’re done. They’re covered, they’re warm and they’re stylish. You can throw it on under a jacket or over a sweater and it looks cute.

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Tech form now matters as much as tech function

The dance between technology and fashion has always been a rather ungainly one, characterized by awkward stumbling, accidental toe-treading and unexpected knees in the groin.

Neither world is really certain what it’s supposed to be doing with the other. Products deemed to combine style with cutting-edge credibility tend to leave the public cold, whether that’s a celebrity-endorsed gadget or solutions to problems that don’t exist (Bluetooth glove-phones, rechargeable handbag chargers). But as technology shrinks, form and style start to become much more important.

The arrival of wearable technology into the marketplace has been muted by this truth. There’s little point in making wearables that people don’t find alluring enough to wear, and while technology companies tie themselves up in knots over the functionality of, say, a smartwatch, the fact is that we require very little from a watch. For most people, aesthetic appeal is more important. That’s why a team of 100 designers is rumored to be working on Apple’s much-anticipated “iWatch”: while the mass adoption of wearable technology is primarily a social battle, it’s one that can be won a whole lot quicker if the product looks cool and feels desirable.

Small wonder, then, that technology companies are beginning to court figures from the fashion world like desperate singletons at a speed-dating event. The departure of Burberry’s Angela Ahrendts for a job at Apple comes only a few weeks after Yves St Laurent’s Paul Deneve made the same move. Google, still engaged in a long-term pre-launch battle for public acceptance for Google Glass, scored a win when Diane von Furstenberg’s models wore the futuristic spectacles at last autumn’s New York Fashion Week. Samsung sent Galaxy Gears watches up the catwalk in Milan with Moschino; Kenzo designed covers for Google’s Nexus 7 tablet at Paris Fashion Week, while those on the front row at Roksanda Ilincic’s recent show in London were slipped a free pair of stylish Sennheiser Momentum headphones. With the attitudes of taste-makers so important in the often sniffy world of fashion, you can hardly blame those technology companies who suddenly find themselves plunged into the luxury accessories market for attempting such overt seduction.

But what do the fashion companies get out of this liaison? Does any kudos flow the other way? “The fashion and beauty worlds were very slow to the digital party,” says Tyler. “Until a couple of years ago there were barely any decent e-commerce websites, and luxury brands were in denial about what technology could do for them – mainly because they were steeped in heritage. But that’s changing.

That developing link with technology was highlighted at Dressed To Code, a “fashion hackathon” hosted by Glamour magazine last month at New York Fashion Week, where coders (split 50/50 between men and women) convened to merge the worlds of technology and fashion through the development of mobile apps. It’s hardly a marriage made in heaven, but perhaps the geek and the chic are finally getting it together.

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The must have pink coat for you.

Pink Coat

Every season some high-street outlet – sometimes Whistles, sometimes Zara, occasionally M&S – will knock out a decent garment that happens to be quite similar to one seen on the runways.

The fashion magazines have been excited over the M&S coat because various high-end designers made pink coats this season.


A pink coat at the Osman show. Photograph: Tim P Whitby/Getty Images

Has there ever been a more perfect trend for fashion retailers than a pink coat? Coats are the one type of clothing that everyone accepts should be expensive. Because a coat is something that needs to be good quality: it needs to be warm, it ideally should be waterproof and it needs to withstand daily wear. Ergo, expenditure is acceptable.

Let’s look again at the pink coat. Pink coats are, quite elegant, with the youthful playfulness in them. Yes, it’s a bold look. But it also looks incredibly chic and makes the perfect statement outfit.  It’s not just bright pink either; pastel shades were seen at Topshop Unique, Carven, Jonathan Saunders and Celine; to name just a few.

These Coats are pared back, understated and elegant. Manly silhouettes help to counteract the girly color of the fabric.

Bubblegum pinks are the standout tones for autumn and can look elegant and grown-up for evening or officewear.

Look for unexpected fabrics and textures to create interest in your outfit, like sequins and faux fur – this contrast will work especially well if you’re planning a top-to-toe pink look. Think fluffy pink angora jumper teamed with a vinyl pink pencil skirt.