By discontinuing last year’s iPhone 5 and replacing it with the iPhone 5c, the new iPhone 5s is the handset in Apple’s lineup with its anodized aluminum back and chamfered edges. The style that debuted last year has been refined, with new colors in “space gray” and gold now joining the white and silver option.
Those looking for the ultra-premium feel offered by the iPhone 5s still only have one choice of handset model from Apple’s current lineup. That’s a shift from years past, when Apple continued to offer the iPhone 4S and iPhone 4 in its lineup side by side, even though both devices looked nearly identical.
Some have speculated that Apple’s mid-level plastic iPhone 5c may serve to up-sell customers to the company’s more premium iPhone 5s. Regardless of whether that’s Apple’s intent, it’s likely that the iPhone 5c and iPhone 5s will appeal to very different audiences: The iPhone 5c is for those who like the color choices and lower price while the iPhone 5s is meant for tech enthusiasts who want the latest technology such as the new Touch ID and finger print scanner